Doing Visual Ethnography explores the use and potential of photography, video and hypermedia in ethnographic and social research. It offers a reflexive approach to theoretical, methodological, practical and ethical issues of using these media `in the field' and `in the academy'. The book follows the research process from project design planning and implementing and practising f...(展开全部)

Doing Visual Ethnography explores the use and potential of photography, video and hypermedia in ethnographic and social research. It offers a reflexive approach to theoretical, methodological, practical and ethical issues of using these media `in the field' and `in the academy'. The book follows the research process from project design planning and implementing and practising f...(展开全部)

All researchers want to produce interesting and influential theories. A key step in all theory development is formulating innovative research questions that will result in interesting and significant research. Traditional textbooks on research methods tend to ignore, or gloss over, actual ways of constructing research questions. In this text, Alvesson and Sandberg develop a pro...(展开全部)

Visual Culture is an introductory textbook book on visual literacy, exploring how meaning is both made and transmitted in an increasingly visual world. It is designed to introduce students to the analysis of all kinds of visual texts, whether drawings, paintings, photographs, films, advertisements, television programmes or new media forms. The book is illustrated with copious e...(展开全部)

Visual Culture is an introductory textbook book on visual literacy, exploring how meaning is both made and transmitted in an increasingly visual world. It is designed to introduce students to the analysis of all kinds of visual texts, whether drawings, paintings, photographs, films, advertisements, television programmes or new media forms. The book is illustrated with copious e...(展开全部)

This is a revised, expanded, and updated edition of the highly successful Visual Culture . Like its predecessor, this new version is about visual literacy, exploring how meaning is both made and transmitted in an increasingly visual world. It is designed to introduce students and other interested readers to the analysis of all kinds of visual text, whether drawings, paintings,...(展开全部)

In Marketing Research, the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To reinforce the text's emphasis on technolo...(展开全部)